Hello, I’m Maren Fiorelli.
- 10 years of creating clarity in fintech, logistics, and e-commerce.

Practical. Systemic. Sparked by creativity.

Intuit

Simplified Small Business Sales Tax Tool for native iOS and Web

User Experience Design & Research

Streamlining invoice creation and sales tax calculation by using Intuit's tool, connecting users to up-to-date APIs for automated rate calculation.

See Case Study

  • Context & Goal

    QuickBooks Channels
    One place to manage every sale.

    Small businesses were juggling disconnected tools across Etsy, eBay, and their own sites.
    Goal → Design a unified platform that connects channels, tracks inventory, and drives smarter decisions.

  • Research & Framing

    “Data is scattered across too many systems.” → Need integration.


    “I sell on Etsy and eBay — nothing stays in sync.” → Need unified inventory.


    “I just want clear analytics.” → Need actionable insight, not noise.

  • Solution

    A customizable dashboard that unifies sales, inventory, and analytics.

    • Connects channels in one click
    • Syncs real-time inventory
    • Surfaces predictive sales insights

  • Impact & Metrics

    • 27 % increase in data-driven decisions


    • Higher onboarding completion rate


    • More accurate inventory and sales forecasts


    • Faster channel setup with “one-click”

  • Reflection / Broader View

    Designing for clarity at scale.

    This project taught me how empathy and simplification turn complex systems into tools that empower small businesses.

User Experience Design & Research

Simplified Small Business Sales Tax Tool for native iOS and Web

Streamlining invoice creation and sales tax calculation by using Intuit's tool, connecting users to up-to-date APIs for automated rate calculation.

  • QuickBooks Channels
    One place to manage every sale.

    Small businesses were juggling disconnected tools across Etsy, eBay, and their own sites.


    Goal     → Design a unified platform that connects channels, tracks inventory, and drives smarter decisions.

  • Data is scattered across too many systems.” → Need integration.


    “I sell on Etsy and eBay — nothing stays in sync.” → Need unified inventory.


    “I just want clear analytics.” → Need actionable insight, not noise.

  • A customizable dashboard that unifies sales, inventory, and analytics.

    • Connects channels in one click
    • Syncs real-time inventory
    • Surfaces predictive sales insights

  • • 27 % increase in data-driven decisions


    • Higher onboarding completion rate


    • More accurate inventory and sales forecasts


    • Faster channel setup with “one-click”

CHASE

Streamlined Mobile Responsive Developer Payment Portal

User Experience Design & Interaction Design

Providing developers with custom banking APIs from Chase.

See Case Study

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.

  • New List Item

Illumio

OT/IoT Security Map and Platform Design

User Experience Design & Research

Utilizing APIs and intelligent routing to offer clear pricing and expedited shipping for small to medium businesses

See Case Study

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.

  • New List Item

Blue Yonder ( WMS)

Efficient Swift-Pick E-commerce App for native iOS and Android

User Experience Design & Research

An easy-to-use Blue Yonder Picking app that efficiently handles warehouse picking, covering everything from order fulfillment to customer delivery, focusing on effectiveness.

See Case Study